Vastu Vihar (Technoculture Building Centre Pvt Ltd) Hiring for Chief Marketing Officer at Bodh Gaya, Bihar, India

Job Title: Chief Marketing Officer

Job Summary: Plan, implement, oversee, and evaluate comprehensive marketing strategies that drive growth and profitability for our company. Leverage integrated marketing tactics to engage customers throughout their entire journey with us from awareness to advocacy. Lead the marketing team and ensure smooth functioning across departments.

Key Responsibilities:

1. Establish and maintain strong relationships with key stakeholders – including investors, shareholders, employees, trade partners, and consumers – to foster understanding and support for the organization’s mission and vision.

2. Create clear, compelling value propositions reflecting our distinctive strengths, offering proposition and customer benefits that resonate with target segments. Use positioning statements and messaging frameworks to communicate these effectively across multiple channels.

3. Design and execute omnichannel marketing campaigns tailored to each stage of the buyer lifecycle and characterized by personalized content, segmentation, predictive modeling, testing, targeting, analytics, and optimization.

4. Implement demand generation programs using diverse channels including email marketing, social media, webinars, SEO/SEM, affiliate partnerships, events, sponsorships, public relations, and content marketing. Measure program effectiveness utilizing Key Performance Indicators (KPI).

5. Build credibility and trustworthiness amongst potential customers by developing high-quality, informative, engaging and shareable content assets covering topics spanning product features, use cases, pricing, reviews, case studies, blogs, videos, podcasts, whitepapers, eBooks, infographics, and more. Distribute this content via owned, earned, paid, and shared media channels to maximize exposure.

6. Manage brand reputation through crisis communication protocols, social listening, sentiment analysis, influencer engagement, stakeholder management and brand guardrails to protect the company’s image and values.

7. Utilize digital marketing techniques, including display advertising, sponsored posts, pay-per-click campaigns, geotargeted advertisements, retargeting, mobile marketing, video advertising, virtual reality experiences, augmented reality experiences, influencer marketing, chatbots, artificial intelligence, machine learning algorithms, and big data analytics to attract and retain customers.

8. Collaborate with finance, HR, IT, legal, supply chain, customer success, sales, and other functional areas to ensure coherent marketing plans align with overall corporate strategies. Provide input into financial forecasting and budget allocation decisions.

9. Regularly assess competitor activity and recommend proactive measures to anticipate future threats and capitalize on new opportunities. Stay abreast of industry trends and technological innovations impacting marketing ecosystems globally.

10. Direct and inspire a talented, motivated, diverse and accountable marketing team comprising Directors, Managers, Specialists, Strategists, Creatives, Writers, Designers, Technologists and Analysts who collectively contribute towards achieving marketing objectives. Maintain positive working environment, promote collaboration, recognize achievements and encourage personal development.

11. Actively participate in senior leadership discussions around strategy, innovation, culture change, mergers & acquisitions, and resource allocation to secure buy-in for marketing initiatives and investments. Demonstrate marketing excellence and commitment to driving long-term growth.

12. Hold accountability for meeting annual revenue targets tied to marketing programs and provide periodic updates to stakeholders on progress toward meeting or exceeding these targets. Forecast future sales scenarios, estimate marketing expenses, prepare contingency plans and explore innovative ways to grow revenue beyond existing products and markets.

13. Supervise and evaluate performance of marketing personnel through regular assessments, feedback loops and recognition programs designed to enhance motivation and productivity. Ensure talent retention by encouraging career advancement opportunities inside and outside the organization.

14. Contribute to overall company objectives by participating in executive committee meetings and contributing to strategic planning exercises focused on short-term priorities, operational efficiency, growth initiatives, risk mitigation and sustainability strategies.

15. Adopt agile methodologies and continuous improvement mindset to leverage data driven insights, automate repetitive tasks, streamline processes, refine strategies continuously, test hypotheses rigorously, learn from mistakes, innovate responsibly and pivot swiftly whenever required.

16. Understand and respect cultural differences and diversity within the workforce and strive to create inclusive and equitable workplace conditions that welcome contributions from individuals of varied backgrounds, perspectives, identities, and beliefs. Promote values of empathy, kindness, integrity, transparency and fairness.

17. Comply with applicable laws, rules, guidelines and policies governing marketing practices, ethics, privacy, data protection, anti-corruption, competition, consumer rights, environmental sustainability and labor standards wherever the company operates worldwide.

18. Periodically submit formal reports outlining marketing activities, performance benchmarks, risks faced, lessons learned, improvements implemented and forward-looking plans to the CEO, CFO, CMO Council, Board Members and other interested parties within and outside the organization.