TVS Motor
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Section
Sales (EZAOJHA) – Territory – Ranchi
Job posted on
Sep 11, 2022
Employee Type
White Collar
Experience range
0 – N.A.
Position description:
The person in this position acts as bridge between the Company and the Dealers. He helps the dealers to grow their business. He also implements company standards and policies at the dealerships and provides market information and dealer’s feedback to the Company.
Primary Responsibilities:
- 1) Connect with the customer
- i) Implement CRM through post sale customer meets, referrals
- ii) Understanding customer insight
- 2) Generate demad
- i) Plan manpower for Demand generation , RF and RMP activities
- ii) Train manpower on regular basis
- iii) Plan various DG activities and implement effectively
- iv) Explore SHG and otherways of DG
- v) Maintain resale value at par or better than market leader
- 3) Enable finance
- i) Prospect & activate local Tie-ups with Banks/NDFC/ Private financiers
- ii) Implement effective recovery management process (RMP)
- 4) Expand network
- i) Identify all potential markets
- ii) Plan for productive effective network
- iii) network planning based on market requirements, competition and appoint
- 5) Ensure dealer viability
- i) ensure dealership standards (Corporate identity, DMS, MP, SE) by regualr audit
- ii) Understand break even volumes for dealer
- iii) Implement changes to improve ROI
- 6) Acquire market interlligence
- i) Collect market information, competitor numbers, industry size
- ii) information on permit status , govt regulations
- iii) understand the finance matrix of competition, and pricing of competition
- iv) cutomer insights of competition’s customers
- 7) Manage relationships
- i) Develop good relationship with various busniess partners like dealers, banks, NBFC, Consultants, private financiers, Self help group and govt officials
- ii) Leverage the relationships with better negotiation and achieve win win
- iii) Establish network with the unions and govt dept
- iv) Liason with govt officials and SHG to understand the govt schmes and procedures in getting bulk orders
- 8) Analyse lost opportunities
- i) Prepare leakage analysis
- ii) Conversion analysis – Enquiry to booking to retail
- 9) Training
- i)Train dealersalesmen on products , objection handling, acitivity management , installation, finance and RMP
- 10) Achieve weekly retail plan
- i) Maintain appropriate stocks at dealership
- ii) plan retail for month based on policy deployment and market potential