The/Nudge
About our Organization
The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors.
Who are we solving for in the End Ultra Poverty program?
We are solving for the bottom ~5-10% of the population in India which is tucked away and invisible to the outside world on the edges of remote villages, geographically isolated, socially and financially excluded, and economically excluded. Both markets and governments find it difficult to meaningfully support this segment.
- A typical ultra-poor household in India may have following indicators:
- annual household income of less than INR ~25000-35000
- tied to unpredictable wage labour
- living on less than 2 meals a day
- ownership of little or no land or productive asset (like livestock, bicycles)
- no savings (spend 80% of income on food)
- little or no access to social entitlements
Women in ultra-poor households are especially vulnerable; hence we directly engage with them at each household level.
What are we solving for in the End Ultra Poverty program?
End Ultra Poverty (EUP) program is solving for households in ultra-poverty through a targeted, multi-faceted and sequenced model called the graduation approach which has demonstrated that ultra-poverty can be conquered.
At The/Nudge we have been piloting this program for the past 3 years and are in the process of catalyzing propagation of the same. Our purpose is to contribute to ending ultra-poverty in India. EUP will:
- continue to implement on its own to iterate the design for impact at scale
- enable more NGOs to adopt technical and capacity-building support
- enable govt to adopt by providing research, design, and implementation support
- continue to generate data on ultra-poverty and evidence on graduation approach to nudge governments to adopt at scale
- build technology solutions for NGOs and governments to adopt and implement at scale & with quality.
What are some of the principles/approaches we use to solve problems?
- First principles thinking
- Human-centered design (thoughtful, action-oriented, experimental & iterative process) with a gender lens
- Systems thinking (analytical, stakeholder-oriented, and holistic)
- Strategic planning (result oriented, logical, and coherent with clearly defined outcomes, grounded on the current realities)
KEY ACCOUNTABILITIES
- single point of accountability for tech product to enable implementation and monitoring of program in collaboration with the SRLM
- build and execute end-to-end tech product roadmap for End Ultra-Poverty
- facilitate MIS build-out for SRLMs as per their requirements
- build partnerships with internal and external stakeholders to build the products
- analyze data and present reports of the product to internal and external stakeholders
- design SoPs for tech roll-out in collaboration with the government
- conduct market research to identify solutions, gaps in current solution and proactively iterate designs and product roadmaps
- be enthusiastic about travel to remote rural areas, meet with stakeholders and gather insights first hand
- identify opportunities to build tech-first solutions as well as tech solutions that are enablers to rural development programs
- support operations in adoption, take feedback and iterate products to improve performance of overall program
SKILLS
- Must have immense interest and knowledge in technology and applying its potential to create impact at scale
- Must have demonstrated growth mindset – learning continuously, improving, updating points of views & knowledge
- Must have demonstrated success in starting and leading initiatives
- Must have demonstrated ability to work under uncertainty, ability to articulate vision and secure buy-in from stakeholders
- Must have excellent interpersonal skills and communication skills
- Must have strong analytical and critical thinking skills
- Must have the ability to collaborate with diverse stakeholder groups in a fast-paced environment
- Written and spoken fluency in Hindi, English
QUALIFICATIONS
- Graduation and post-graduation
- 2-5 years of experience preferably in tech/MIS development
- Experience in working with government stakeholders
OTHER MUST HAVES
- Openness to travel and stay in state and designated districts/block/panchayat & as per the needs of the program’s goals