Pearl Academy
PURPOSE :
The incumbent’s responsibility is to ensure volume and market share achievement through tactical visibility, relationship management with the key stakeholders, brand outreach within the TG, develop & inspire a competent talent pool and adhere to a strong monitoring and review process to achieve the budgeted number of leads, applications and fresh admissions.
RESPONSIBILITIES :
- Key Account Management/ Relationship building with Principals
- Approaching Grade A schools/colleges for student engagement activities
- Conduct events & activities in A grade institutes and capture leads
- Provides accurate weekly, monthly and quarterly forecasts
- Data driven approach to plan the bouquet of activities across different accounts and cities, with clearly defined timelines and objective output as a goal. (events, seminars, workshops etc.)
- Organizes resources basis prioritization matrix built on market attractiveness and opportunity size
- Analyses data to set up processes and review parameters in a metric driven set-up
- Reviews control mechanism through weekly periodicity in a clearly defined objective template
- Co-ordinates with marketing to ensure sales briefcases reach each resource on time
- Expands the consultant’s network and increases output from the existing consultants
- Expands the school/college network and increases output from the existing school/college accounts
- Ensures a minimum number of field visits for self on a weekly basis.
The above description is a general statement of required major duties and responsibilities performed on a regular and continuous basis. It does not exclude other duties as assigned.
KEY DELIVERABLES :
- Enrolment Growth
- Relationship with A grade schools/colleges
- Market penetration
- Brand Building
- Self-Performer/Driven
NETWORK OF INTERACTION :
EXTERNAL RELATIONS (with whom the position works closely): Schools, Colleges, Consultants, Event Management Vendors.
INTERNAL RELATIONSHIPS(with whom the position works closely): Marketing, CRD, Academic Management, Finance, HR.
MINIMUM REQUIREMENTS: Master’s degree in relevant field with at least 4-6years of relevant work experience.
COMPETENCIES :
- Market Driven – Possesses deep knowledge of local market, community, business and student needs, demographics, industry forces, government and political forces, competition and perceptions regarding image/brand and educational quality
- Influential – Persuades and influences others without direct reliance on authority; communicates and negotiates effectively.
- Market Analysis – Has access to and uses data to understand what drives growth in various educational markets; uses data to enable academic leaders to adapt, develop strategies and programs that improve student learning and that align with changing needs.
- Education Sector Expertise – Possesses a deep understanding of the location’s history of education, its institutions, as well as the current political, economic and social conditions and can anticipate trends for the future; Understands Pearl Academy’s Education Business model of academia and revenue generation.
Work Location : Patna (Bihar)