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Summary:
The Performance Marketing Manager is responsible for developing and executing performance marketing campaigns that drive traffic, leads, and sales. This role will work closely with other marketing team members to develop and implement a comprehensive performance marketing strategy.
Responsibilities:
- Develop and execute performance marketing campaigns across a variety of channels, including paid search, social media, email marketing, and display advertising.
- Work with the product team to optimize landing pages and conversion funnels.
- Track and analyze campaign performance data to identify opportunities for improvement.
- Report on campaign performance to stakeholders.
- Stay up-to-date on the latest performance marketing trends and best practices.