Fairfest Media Limited Hiring for Market Development Associate – Bihar at Bihar, India

Job Description: Market Development Associate — Bihar

TTF, OTM and BLTM are leading travel trade shows in India, serving the Governments and businesses from over 100 countries. OTM is increasingly recognised as the leading travel trade show in Asia.

We are now seeking to appoint a young, passionate and dedicated Market Development Associate in Bihar. The primary focus of this role is to support and promote tourism activities in Bihar.

The ideal candidate will have a deep understanding of the local tourism landscape, excellent communication skills, and a strong commitment to fostering cross-border tourism, with an emphasis on empowering local economies through responsible tourism.

Key Responsibilities:

• Tourism Development: Work with local tourism boards, travel agencies, and other partners to identify opportunities for promoting road travel and enhancing the travel experience for tourists.
• Identify and promote new circuits: For example road travel between Bihar and Nepal in the Himalayan Terai region and Spiritual Travel Circuits criss-crossing Bihar, UP and Nepal. This includes identifying tourist attractions, creating content, organizing events, and collaborating with local stakeholders.
• Community Engagement: Engage with local communities to highlight the cultural, historical, and natural attractions along the Bihar-UP-Nepal road travel routes, with a special emphasis on helping local communities through micro-enterprises like Homestays etc.
• Market Research: Conduct market research to identify trends, challenges, and opportunities in the road travel sector. Use this information to inform promotional strategies.
• Partnerships: Establish and maintain relationships with key stakeholders, including government agencies, tourism boards, travel companies, and local businesses.
• Marketing Event Planning: Market, organize and participate in events, roadshows, and promotional activities to raise awareness about travel to Bihar.
• Reporting: Provide regular reports on promotional activities, market trends, and tourism development initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Tourism, Communications, or a related field
• At least 2 years of experience in tourism, marketing, or a related field.
• Strong understanding of the tourism landscape in Bihar
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Passion for travel and promoting cultural exchange.
• Fluency in English and Hindi; basic knowledge of Nepali is a plus.
• Willingness to travel extensively

For more information please visit www.fairfest.com

Deserving applicants may please contact Shree Priya James at +91 9019793081

or email to: [email protected]