Divisha Hotels and Homes Hospitality Hiring For Digital Marketing Manager at Ranchi ,  India

1. Strategic thinking
For a digital marketing manager, strategic thinking skills are at the top of the list of requirements. Strategic thinking is closely related to the ability to understand your audience, as you need to develop strategies for marketing your products and increasing sales.

2. Data analysis
You need to know how to evaluate the results of your ongoing and finished campaigns using the relevant software, and optimizing your strategy to improve your results in the future. This means knowing how to use the right tools, and having the experience to interpret the data and draw the right conclusions from it.

3. Social media marketing
As a digital marketing manager, knowing how to use social media channels like Instagram in order to connect with your audience is key. You will set up or oversee consistently engaging campaigns that reach your target audience, and know how to efficiently schedule posts that increase engagement. How closely you are involved in social media activities will depend on the size of the team, and whether or not you’re working with a dedicated social media specialist or social media manager.

4. Paid social advertising
Knowing the ins and outs of paid social media advertising is one of the important hard skills a digital marketing manager needs to have. This includes understanding how to use the relevant social media channels tools for paid advertising, such as running successful Facebook ad campaigns.

5. Email marketing
Email marketing gives you the chance to engage with a group of already interested customers. Depending on your exact responsibilities, you might be more or less actively involved in setting up email marketing campaigns. But you do need to understand practices such as A/B testing, and metrics like open rates and click rates, so you can optimize your strategies.

6. Search engine optimization (SEO)
A successful digital marketing manager must have a deep understanding and knowledge of implementing effective SEO strategies. Organic search engine optimization is a cost efficient way of increasing traffic for your company’s website. You can learn more about SEO (and how it differs from SEM) here.

7. Paid search / SEA
You also need to know paid Search Engine Advertising such as overseeing the implementation of Google Ads campaigns, and using Pay Per Click models of advertising. That way, you can further increase traffic and sales, and reach your specific target audience. You can learn more about pay-per-click (and other models) in this beginner’s guide to performance marketing.

8. An eye for good copy
As a digital marketing manager, you should also have an understanding of where good copy fits into the overall marketing strategy. You may be an excellent writer or editor yourself, but it’s not strictly necessary (unless you’re going for a specialized marketing role in the copywriting or editorial team). If you’re not writing the copy yourself, it’s important that you know when and where to involve copywriters and how to brief them on the kind of messaging needed. After all, written content is an important part of digital marketingbe it in an email newsletter, a landing page on your company website, or a social media post.

9. Some knowledge of visual marketing
Basic design skills are helpful even if you are not hired as a designer. Appealing visuals are an important part of advertising, and an understanding of design and the tools needed for creating visual content allows you to communicate your ideas to the design team effectively.

10. UX (user experience) and CX (customer experience)
As you need to understand your customer and optimize their experience on your webpages, it’s useful for a digital marketing manager to have an understanding of user experience and the overall user journey. This might include things like the UX design of a product or website, UX writing (the copy that features throughout a product to guide the user), and running A/B tests to test performance and improve the user experience.

11. Customer relationship management (CRM) and retention marketing
You will need your communication, empathy, and listening skills not just in your position as team lead, but also in your strategies for understanding your customers. Therefore, knowledge of customer relationship management and retention marketing is valuable for making sure that your customers are satisfied.