AOS Hiring for Brand Manager – FMCG at Jamshedpur, Jharkhand, India

Designation : Brand Manager

Full Time Opportunity

Location : Multiple

Job Description

• Identify the Brand positioning of various Brands (under purview) and develop the positioning strategy for each Brand
• Prepare annual plans and budget planning activities for all brands under purview
• Assist the Head Marketing in preparing the annual marketing budget in line with the overall business objectives
• Approve the media promotion strategy for promotion of Brands by recommending an optimum mix of media channels and media buying
• Develop market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Head Marketing
• Scan the business environment to explore options for revenue generation from new and existing customers
• Assume responsibility of developing all brand extension strategies, along with the Head Marketing
• Develop and implement processes to capture market information and changing customer preferences; analyze them, – highlight key trends and their impact on own Brand(s)
• Ensure that each brand identity and brand equity developed is in alignment with the overall corporate brand
• Monitor brand-wise budget vis- vis actual expenditure
• Monitor coordination between advertising & branding agencies and the brand teams
• Monitor and evaluate the performance of own Brands against benchmarked targets
• Ensure a high level of Brand recall in each product segment
• Approve Content development and creative planning ensuring that the advertising plans are in line with the overall Marketing strategy
• Establish and deploy Service Level Agreements with various vendors and service providers

Candidates

• 3-10 years of total experience with prior experience of independently handling brands in FMCG product category
• Demonstrated growth in market share, brand health etc. in previous roles handled
• Handled media buying and design and implemented ATL/BTL activities in the previous roles
• Should have successfully implemented multiple marketing campaigns including at least one brand repositioning initiative in his / her career
• Experience / involvement in NPD and consequent brand interventions; Successfully executed at least one new product launch

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