
Anytime Fitness
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Job Description- Marketing Manager :
Roles and Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Planning & Execution of ATL & BTL campaign.
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Implementing brand guidelines.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Create innovative Merchandising options (counters, display stands, countertop, Podiums/CDU) P.O.P. materials (Booklets, leaflets, posters, danglers etc.)
Skills and Qualifications
- Master’s degree a plus
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Experience with marketing automation and CRM tools
- BTL/ATL Marketing and Operations. Event Management
- Vendors Management and Outdoor Advertisements
Other Details:
- Department: Marketing
- Compensation Structure: 5 LPA to 6 LPA
- Position: Full time
- Experience: 5-8 Years
Please share your resume at: [email protected]