Bajaj Consumer Care
Position Name : Sales Manager – Bihar & Jharkhand
Supervised By – Zonal Head
Role Purpose
Critical role responsible for implementing the GT sales strategy at regional level and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.
Planning, Strategy & Financials
Understand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a strong brand proposition for respective region(s)
Support the Zonal Head in developing new strategies and in scanning the market for potential new avenues to generate revenue from untapped markets
Understand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the respective region
Create annual sales budget for designated region and monitor adherence to the same
Deploy optimum manpower to maximize productivity of the department at regional level
Conduct research and create reports on future changes in the FMCG business for BCCL GT Sales leadership
Operational/ Functional
Takes overall responsibility for implementation of the sales strategy in given region through the cascade of performance goals and ensures their constant review
Ensure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedules
Provide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration
Ensure optimal inventory management, adequate supply of products and monitor effectiveness of channel partners in the region
Oversee onboarding of distributors in the zone and guide the distribution team in expanding the coverage by optimizing channels
Coordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated region
People/ Self Development
Review and monitor performance of team members’ and provide requisite developmental support/ inputs
Drive high performance and recommend training as required for team’s continuous development
Develop the team and update their knowledge base to cater the organization need
Enhance engagement levels of the team, thereby increasing employee satisfaction in the department
Policies, Processes and Procedures
Ensure adherence to standard framework and uniform processes for sales and distribution department at regional level
Monitor timely collections of all required data management and ensure documentation and preparation of all MIS Reports etc.
Propose and develop effective and efficient regional sales structure to maximize coverage and productivity