Uplers Hiring for Senior Analyst, Marketing – (Remote) at Patna, Bihar, India

Primary Skills:

Business acumen, Last Touch Attribution, Marketing Attribution Model, Multi-Touch Attribution, Data Visualisation, Problem Solving Attitude, SQL, Strong Attention to Detail, Tableau

TripAdvisor is Looking for:

We are looking for a talented Senior Marketing Analyst who will be responsible for analyzing, optimizing, and tracking the performance of our marketing campaigns, particularly those aimed at driving app downloads. The ideal candidate will possess exceptional analytical skills, a deep understanding of SQL, and a strong grasp of marketing fundamentals such as keyword bidding, CPM, and organic marketing techniques.

Key Responsibilities:

• Utilize SQL and other data analysis tools to extract insights from large datasets and provide actionable recommendations to improve marketing campaign performance.
• Monitor and analyze the effectiveness of marketing campaigns across various channels, including but not limited to social media, search, and display advertising
• Work closely with the App Marketing team to track campaign attribution and optimize strategies for app downloads.
• Develop and maintain reports and dashboards to communicate key performance metrics to stakeholders.
• Collaborate with cross-functional teams including Marketing, Product, and Data Science to drive continuous improvement in marketing effectiveness.
• Stay up-to-date with industry trends and best practices in digital marketing and advertising.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field. Master’s degree preferred.
• Minimum of 3 years of experience in marketing analytics or a similar role.
• Proficiency in SQL is essential. Experience with data visualization tools such as Tableau or Power BI is a plus.
• Strong understanding of marketing concepts and metrics, including keyword bidding, CPM, CPC, CPA, etc.
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Proven ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Exceptional communication and presentation skills with the ability to convey complex ideas to non-technical stakeholders.
• Experience in mobile app marketing and attribution tracking is highly desirable.

Non-negotiable Skills:

• SQL
• Tableau
• Hands on experience with data solving problems like Lifetime Value, Marketing Attribution Model etc
• Knowhow of attribution – LT, MT
• Good business acumen
• Basics Marketing skills

Engagement Type:

• TripAdvisor is Hiring
• Payroll and Compliance will be managed by KaamWork
• Location: Remote
• Job Type: Full-Time Permanent

How to apply for this opportunity?

• Register or login on our portal & fill out the application form.
• Clear the given Video Screening (30 min) and Click on ‘Apply’ to get shortlisted
• Once it’s all done, your profile will be shared with the client for the Interview round.
• When selected, just meet the client and get your exciting career started!

About our Client – TripAdvisor:

Tripadvisor, the world’s largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).