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Ultratech Cement Limited
Key Result Areas (Max 1325 Characters)
Supporting Actions(Max 1325 Characters)
Assistance to Internal Stakeholders and Budgeting
- Assess the extent of damaged cement and recommend the price for sale, based on defined norms
Quality verification of Non trade site
Call Centre Operations and Competition Mapping
- Study CSS reports to ascertain level of customer satisfaction
Study the reports on MCLs to ascertain its effectiveness Competition Mapping
Collect and provide information on competitors’ products and services to help develop counter action plans
Loyalty Program for the Influencers
- Identify and enroll members on IT Platform (CLP), record the off take through dealers / influencers and verify the off take through a robust mechanism
Implement the off take based incentives for the loyalty scheme members on regular basis
Plan and conduct engagement programs depending on off take based segmentation of influencers
Market Development and Demand Generation
- Develop rapport with decision makers, make technical presentations to Key / Major Customers (RKA), resolve technical issues of Key & RKA
Ensure dispensation of the right deliverables to each influencer segment under Masons, Builders, Contractors, Consulting engineers etc.
Improve the Lead management mechanism and aim for increase in market share and quantity of sale through conversions
Increase UltraTech share in government sponsored schemes, especially in Rural areas like IAY, SSA etc. by collecting information, analyzing the potential, interacting with the decision makers, influencers etc.
Promote & support mass housing projects through cement based technologies, rural sanitation and precast concrete segments
Promote cement based construction in IHB segment
Organise various Non trade sites leads provided by marketing
People and Performance Management
- Management & Outsourced employees (MLE, LATF, RME) management
Accompany and guide team on critical issues / complaints, develop team abilities and assign projects for their overall development
Pre and Post Sales Service to IHB Segment
- Plan site visits, explore the needs of customers, organize site demonstrations and site training to Masons & Helpers
Provide Test Certificates on request to customers
Test water quality at site
Provide Mobile Concrete Lab Service to the IHB users & Trade segment at various stages of construction
Product Promotion and Brand Equity Improvement
- Ensure a participation in exhibitions, seminars and conferences
Engagement with Technical educational institutions
Interact with senior influencers / other influencers, distribute technical literature, organize product demos / concrete mix design trials, coordinate mobile vans etc
Liaison with government / vocational training programmes at educational institutes like IIT, NCCBM, CPWD & MES
Organize Concrete Day, Awards functions, Association with Professional bodies, Sponsorships to Technical activities
Plan and organize Rural market promotion activities
Update technical literature on cement, concrete & construction in vernacular language, deliver talks in various technical forums
Product Quality and Complaint Resolution
- Attend to critical complaints from customers from the Region, guide team of Technical officers to analyze and resolve complaints and provide feedback to customers after attending the complaints
Send feedback to Manufacturing Units / Technical Heads for taking corrective action
Visit to laboratories of plant and terminals periodically for physical evaluation of product quality with respect to agreed internal norms and identify the need for revising agreed norms, if any
Sales Promotional Meets through Technical activities
- Prepare MIS and reports based on inputs from Regional Offices / Depots
Ensure the budgeted Outperform programs / meetings / targets are conducted effectively as per the plan / market requirement
Plan activities at Zonal, Regional and Depot level within the allocated budget, as per the market requirement
Support to UBS and New Building Products and Training
- Provide technical support to UBS counters – for cement and allied products
Support and promote 360 degrees solution approach to IHB construction by promoting new cement based products of UltraTech
Formulate training programs for influencer segments, collaboration with external agencies, develop competencies of TTSMs and LATFs
Skills: Quality Assurance
Experience: 0.00-50.00 Years