GE HealthCare Hiring for VP Digital Marketing & Customer Engagement at Bihar, India

Vice President, Digital Marketing is responsible for the development, implementation, and execution of the digital marketing strategy across all digital channels to drive brand awareness/ preference, customer acquisition and achieve business objectives of the ultrasound business. This position requires deep understanding of digital marketing channels, emerging trends and ability to work closely with cross-functional teams including marketing, sales, product management and technology.GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job DescriptionKey Responsibilities:

• Develop and execute a comprehensive digital marketing strategy for the ultrasound segment that aligns with business goals, market trends, and customer needs.
• Lead planning, implementation, and optimization of digital campaigns across all channels, including email, social media, display, search engine marketing, and content marketing.
• Manage the budget for digital marketing initiatives, ensuring optimal allocation of resources to drive maximum ROI.
• Work closely with cross-functional teams, including product marketing, regional marketing, sales and analytics, to develop campaigns that drive brand awareness, engagement, and conversion.
• Use data and analytics to measure the effectiveness of digital campaigns, optimize performance, and identify new opportunities for growth.
• Keep up-to-date with the latest trends and developments in digital marketing, share insights with the team, and identify opportunities to leverage emerging technologies and platforms.

Qualifications and Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• At least 10 years of experience in digital marketing, with a proven track record of success in developing and executing digital marketing strategies that drive growth and engagement.

Desired Qualifications:

• Strong knowledge of digital marketing channels, including email, social media, web, search engine marketing, and content marketing.
• Experience with web analytics tools to track and measure digital marketing performance.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

For U.S. based positions only, the pay range for this position is 160K – 240K. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity .

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

While GE Healthcare does not currently require U.S. employees to be vaccinated against COVID-19, some GE Healthcare customers have vaccination mandates that may apply to certain GE Healthcare employees.

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Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No