Job Description
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Job Code:
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Position
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Area Manager-IMF
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Reporting To
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Regional Manager – IMF
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Department
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IMF & New Growth Initiatives
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Function
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IMF & New Growth Initiatives
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Location
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Panaji
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Band
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4
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Job Summary:
- Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of 10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.
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Key Responsibilities/ Key Deliverables:
- Understand the IMF regulation, value proposition & registration process
- Independently implement the IMF acquisition plan in the territory
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- Identify potential leads and sources for prospective IMF’s, coordinate with HO for referred leads
- Connect with prospects & organize seminars for IMF acquisition
- Ensure conversion of leads through effective pitch of IMF value proposition
- Ensure quality of IMF’s in sync with desired profile
- Enable the setup of IMF of agreed prospects
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- Understand all regulatory requirements and manage the IMF registration process with IRDA
- Oversee technology support to enrolled IMF’s
- Ensure seamless contracting of IMF’s with Max Life
- Manage performance of setup IMF’s in steady state
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- Develop understanding of products & coach IMF staff on product USP’s
- Implement a performance management and rewards system
- Drive IMF profitability through improving productivity of IMF’s sellers & controlling cost of sales
- Provide marketing, training and operational support to IMF’s
- Manage attrition of IMF’s through revival or replacement
- Drive quality of business sourced from IMF’s
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- Ensure right product mix and control key quality measures such as leakage and persistency
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Measures of Success:
- IMF Acquisition
- Revenue
- IMF Activity & Retention
- Quality of Business
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Job Specifications:
- Educational Background: Preferably a graduate
- Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management
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Additional Information (Optional):
- Key Relationships
- Nature of the Role
- Presence
- Commercial Aspect
- Cross Functional Skills
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