Testbook Hiring for Region/ City Head Job at Patna

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Region head will lead the profit & loss for the region. This will be a 0-1 journey so he will be responsible for initial set-up, stabilizing the operations, expansion, and finally to achieve the region-level sales targets.

Initial set-up:

• Location identification for centers: Check the areas within the city having high student density and traffic
• Center finalization: Survey the area for commercial plots which can house 6-7 counselors. Negotiate on the commercials (rental/ deposit/ lock-in). Finalize the center location
• Coordinate with the central team for center branding
• Coordinate with local marketing agencies/ furniture shops for center branding
• Hire branding team leader, center managers, Event Manager, and Trainer along with central leadership
• Hire marketing executives, counselors, ops executives, and event executives along with local leadership
• Fix city numbers for lead generation, interested %, conversion %, and productivity

Stabilize operations:

• Decide upon the targets for all metrics along with central leadership
• Decide upon marketing and sales commission budgets along with central leadership
• Fix city numbers for lead generation, interested %, conversion %, branding area %, productivity
• Set-up marketing, branding, sales processes along with local team for smooth management

Expansion:

• Ideate with central leadership for expansion into other cities (bigger cities, nearby cities)
• Replicate the model from base city into expansion areas

Sales achievement:

• Hit all the numbers based on region plan and KRAs

Eligibility Criteria:

• Must have led operational set-ups from the ground up
• Must have managed a large team: 40+ people (direct and indirect)
• Has done sales before, and led sales teams before
• Has done lead sourcing before. Is aware of different channels to source leads offline
• Is aware of the different BTL branding/ awareness gen channels
• Must be seasoned enough to lead college tie-ups and give seminars as and when required
• Must have done the grind before

What is the culture like: